Fad Dieting: Fiction, Fashion and Facts
Just like with most things trendy, popular and fashionable, fad dieting has had the rapt attention of the American masses since weight loss became a saleable commodity. Although some fad diets are borne of solid evidence and substantiated breakthroughs in the sciences of health and nutrition, many are not; moreover, the essence of their sheer popularity plays into that uniquely sensitive and powerful, fundamentally human emotion: hope. As such, most fad diets, although ostensibly qualitatively dissimilar, make common bottom-line promises which appeal to baser and better-known aspects of consumer psychology.
Fad diets are often characterized either by the inclusion of special nutritional ingredients or by the exclusion of broad nutritional categories. Like with fads of any type, fad diets often follow a predictable pattern: a fast rise to popularity, a brief stay in the public consciousness, and then a fast fall out of favor. According to a recent study by Rutgers, other characteristics similar to most fad diets include (but are not to limited to): a promised weight loss of more than 1 or 2 pounds weekly; the use of scare tactics; an underemphasis on the need to control food portions; claims supported mostly or entirely by personal testimonials; and a marked deficiency in categories of major nutrients (3).
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